Winter Wonderland

Groups use our brochures to sell popular consumer-based products and keep a percentage of the sales. Here's how our brochure fundraiser works:

1. Each participant receives a brochure, an order form, and a money collection envelope.
2. Participants ask neighbors, family, and friends to purchase products from their brochures.
3. Participants gather orders, and money is collected.
4. Participants turn in their order forms and money envelopes.
5. You deposit any brochure money in your account and submit your order forms to us for processing.*
6. You receive a sales report.
7. We'll email you an invoice for what you owe, and you keep the rest as profit.
8. The order is packed and shipped to the group.
9. Participants deliver the merchandise to their buyers.

*NOTE: We will invoice you for what you owe for brochure sales, and you will receive a profit payment or credit for any online sales.

You will not be charged upfront for any supplies, and they are free as long as the average retail sale per enrolled participant is $10 or more. If sales fall below this, a 10% profit deduction will be applied to share in the supply expenses. Supplies are collated into individual seller packets and shipped to your group.

Yes. Buyers can pay by check, cash, money order, or cashier's check.

Yes. Our prize programs are optional but recommended. You can boost sales by incentivizing your participants. It's important to discuss your incentive plan at your kickoff meeting. Then, continue to remind your participants about your prizes throughout your campaign, keeping them motivated to sell.

There is no cost for our incentives.

Learn about our prize programs.

You'll receive an agreement to sign after you submit our Start a Fundraiser form. It will take at least 7-10 business days to process your order and pack and ship your supplies.

Learn about our timeline.

The key is to balance sufficient time for sales with sustained enthusiasm, so we’ve found a 2-week sale to be optimal. Therefore, we will set your end date for two weeks after your start date by default.

You can always let us know if you need to extend your sale about three-quarters of the way through. To succeed, focus on creating a sense of seller urgency, getting out of the gate quickly, and establishing early momentum.

Online selling is an integral part of your Winter Wonderland fundraiser. Before your start date, you'll receive instructions so your participants can register. Once registered, they can invite friends and family to shop at your store.

Selling online adds a 2^nd way for your group to raise money.

Your online store will include additional products not found in the brochure.

Registration is the only way to promote your fundraiser online. Once registered, participants can invite friends and family to your online store using text, social media, and email. They'll also be able to log into their sales portal anytime and track their online sales. If you’re offering one of our prize programs, online sales count towards earning prizes.

When more potential buyers click on the link that your sellers share, your store will experience increased traffic and sales.

Registered sellers will also be eligible to earn credit toward prizes. We encourage groups to supplement our prize program with their rewards, bringing in even more sales. Here are some incentive ideas.

Registration is Key

Getting your group to register is vital to your success, and you want to start strong. 46% register on the first day, and 80% of registered participants sell, translating to an average of $100 in sales per seller! Here are some ideas:

Pro Tips:

• Meet in person or over Zoom to discuss the importance of registration.
• Offer low-cost or no-cost incentives (extended recess, duct tape the principal to the wall, water balloon the principal, etc., based on reaching a set registration level such as 40-50%.).
• Offer a registration prize (or everyone who registers by tomorrow goes into a special drawing).
• Email your parents, asking them to register (principals send an email for school-wide fundraisers).
• The goal is 100% registration, so continue to remind your group throughout your sale.
• Use our leaderboard to promote and boost sales throughout your fundraiser.

You won’t receive an online store link. Instead, you will receive a unique program ID number. You will need to forward it to your participants so they can register. Once registered, they can invite people to shop at your store using social media, text, and email. They will also be able to log in and track their sales progress.

Yes, people can donate in $20 increments. Your group receives 70% profit from all donations.

Donations do not count toward products sold.

No. Participants need to register individually. Each participant has their own login and sharing options.

Your online store closes 5 days after your fundraiser's end date.

Your online profit will be credited toward your brochure sales invoice. If more profit is made online than through the brochure, payment to your group is processed within 5-10 business days after your sale ends.

There are no order requirements for a Winter Wonderland fundraiser.

You must know your group size and participant goal. Here's how you can estimate your profit:

Calculation Steps

1. Participant Count x Participant Product Goal = Products Sold
2. Products Sold x Average Retail Price = Gross Sales
3. Gross Sales x Profit % = Group Profit

Example

1. Let's say you have 60 participants and set your participant product goal at 10. The products sold would be 60 participants x 10 products/participant = 600.
2. Next, determine your gross sales. The average retail price is about $18, so your gross sales would be 600 products x $18 = $10.800.
3. Since your profit is 40%, your group profit would be $10,800 x 40% = $4,320.

Keep in mind our example is only an estimated profit. In reality, participants probably won't sell the same number of products. In addition, the average retail dollars sold per seller will vary.

You may not know how many Winter Wonderland brochure orders you get until the end. Yet some strategies can give you a ballpark idea. Learn how to track your fundraising progress.

But you can track online sales in real time. By logging into your dashboard, you'll see participants who've sent emails to friends and family and up-to-date sales activity.

Brochure Sales: Money and order forms are turned in at the end of the sale. The money gets deposited in the group's account, and the order forms are processed.

Groups receive sales reports and invoices once orders are processed. The group sends a check for the invoice amount and keeps the rest as profit.

Online Sales: A credit for your online sales profit will appear on your brochure invoice. We'll send you a check for the difference if you raise more money online within five business days after your order is shipped.

Ship to Buyer: Payments are processed within five business days after any prizes are shipped. If no prizes are shipped, payment is processed within 15 business days of the close of your store.

Donations: Any profits from donations are factored into your online sales credit.

You receive $10 for each Yankee Candle and 40% for all other products.

You also receive 70% of online donations.

(Use the 'Calculate Your Profit' calculator at the top of the page to learn how much your group can make.)

Brochure customers do not pay sales tax unless they are in Pennsylvania. Sales tax only applies at the customer level to goods ordered in Pennsylvania online and is filed on your behalf with the state accordingly. In Pennsylvania, for brochure sales, sales tax is not collected at the seller level. Still, it is deducted from the group's profit, which pertains to goods only, and tax is calculated on the wholesale amount. See our brochure fundraising tax guide for more information.